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GelTech Retains Latitude Growth Partners as Executive Consultant

JUPITER, FL--(Marketwired - March 26, 2014)

GelTech Solutions, Inc. (OTCBB: GLTC) (OTCQB: GLTC) announces retaining the services of Tom Leahey, Founding Partner of Latitude Growth Partners as an executive consultant. Tom will work with management to strategically position the organization as it transitions from a product awareness and acceptance stage to a period of accelerated market penetration, and revenue growth. Leahey will also help develop and pursue various strategic initiatives.

Latitude Growth Partners is a boutique consulting and advisory firm serving emerging growth companies navigating episodic events, key inflection points and explosive growth.

“We are excited to have Tom join our team to help management navigate strategically and operationally to the next level,” stated Michael Reger, GelTech’s chief operating officer. “Tom has a proven track record of successfully assisting companies at our stage of development to capitalize on their strengths and realize their potential.”

Leahey noted, “GelTech’s Leadership Team has done a commendable job in positioning the company for rapid growth. The pieces are all there – a large and addressable market, leading technology which offers a clear value offering to our customers, a solid sales pipeline and a management team with deep industry experience. Our collective focus will be on sales execution and continued development of company awareness both within the market we serve and the financial community.

About Latitude Growth Partners

Based in Atlanta, Latitude Growth Partners capitalizes on deep capital markets experience in assisting high - potential companies optimize shareholder value. The firm helps its clients navigate key inflection points and episodic events through careful planning, refinement of operating and strategic objectives and development of a high success execution. Latitude has helped clients with entry into new markets, capital formation, corporate transactions (including merger and acquisition activity) and international expansion. The Firm serves a broad variety of industries and geographies and works within both public and private capital structures.

About GelTech Solutions, Inc.

GelTech Solutions markets a variety of products designed to save property, lives and improve environmental conditions. The company is the developer of the revolutionary water enhancing polymer technologies FireIce and Soil2O. FireIce protects lives, homes and property from fires as a leading gel-based suppressant. Soil2O, an innovative, earth-friendly, and cost-effective product, helps industry, agriculture, and the general public achieve environmental and safety goals such as water conservation. The products marketed by GelTech Solutions, Inc. were created by inventor and chief technology officer, Peter Cordani.

FireIce (patent pending) fire suppressant is used for direct attack fires as well as a medium - term retardant for structure protection. FireIce is used in all types of apparatus: fire extinguishers, pumper trucks, aerial units for wildfires and all equipment used in municipal applications. FireIce is a water enhancing powder that is utilized both as a fire suppressant in urban firefighting, including underground utility fires, and in wildland firefighting, and as a medium-term fire retardant to protect wildlands, structures and firefighters.

GelTech developed the patent pending Emergency Manhole FireIce Delivery System (EMFIDS) which is an innovative system designed to deliver a mixture of FireIce and water into a manhole coating the ladder and the utility worker in the event of an explosion or manhole fire while utility workers are performing routine repairs or maintenance.

GelTech also markets Soil2O which is both a non-toxic soil conditioner and a dust abatement product. Soil2O "Dust Control" products and solutions stop all types of particulate matter from entering the air and water, solving even the most stubborn dust control problems. Soil2O Granular and Topical blends reduce water consumption up to 50% and promote healthy root development in plants and lawns, generating faster seed germination by keeping nutrients and moisture at the root level longer.

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